SUMMUS INSIGHTS LTD.
Helping tourism businesses reach new heights
Patricia has been delivering research-based solutions and insights to Canadian-based destination marketing organizations and tourism businesses for over 20 years. She has worked as a market research consultant in senior positions at several large firms over her career, including PricewaterhouseCoopers, IBM Canada and Harris/Decima.
As a methodological expert, she is apt at ensuring that her clients get actionable research-based insights and advice to help them improve their performance. Her guiding principle is to:
“…work hard to meet every client’s expectations, by providing professional service with a personal touch…”.
Over the course of her career, Patricia has developed a reputation as a true market leader in travel research. Her deep expertise allows her to provide clients with industry insights that is on par with the very best research specialists in the business.
Patricia has been a member of Market Research and Intelligence Association for over 15 years and currently sits of the Board of Directors for the Travel and Tourism Research Association.
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