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Measurement & Forecasting

Market Measurement aids marketing executives in understanding market or sales potential which is relevant to a specific geographical area, period of time, products and/or market segments.

Forecasting takes market measurement one step further to deliver reliable prognostic information about emerging trends and “what if” scenarios that will allow marketing executives be prepared and proactive.

Follow the thread below for discussion about, and practical applications of, market measurement and forecasting.


Measurement & Forecasting Explained


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