At Summus Insights, we are well positioned to provide tourism and leisure businesses with research to inform your business and marketing decisions.

Our client relationships function at two levels… we work for your management team… and we work with your marketing and market research personnel.

In both cases, our work together addresses the real and pressing challenges you deal with on a day-to-day basis to give you the solutions you need to get a leg up on the competition.

Summus Insights can help! Our work together will take you on a journey from assumption to fact, resulting in a strategic, easy-to-manage approach to business and marketing success. We employ a specialized analytical tool-kit to help tourism and leisure businesses address their challenges and reach new heights.

For relevant examples, please scroll through the themes (to the right) or click on the links (below):

Measurement & Forecasting

Key Drivers

Market Demand Analysis

Economic Impact

Competitive Insights

Advertising & Brand

Marketing and Communications Support

Creative Testing

Advertising Evaluation

Campaign ROI

Usage & Attitudinal

Demographic Profile

Visitor Segmentation


Barriers to Visitation

Visitor Satisfaction



Public Opinion Polling

Product Analysis

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