Usage & Attitudinal

These studies measure and analyze consumer attitudes and usage behaviours for specific brands, products or markets and help identify opportunities for growth.

The aim of such studies is to compile detailed information on the brand, its image and positioning, advertising and usage. Additional important aspects include sales channels, information seeking behaviour and price policy.

Follow the thread below for discussion about, and practical applications of, usage and attitudinal studies.



Copyright 2014. Summus Insights Ltd. All rights reserved.